ASSOCIATE DIRECTOR OF MARKETING

• Managed design, editorial content, and educational submissions for the monthly membership publication, FIND magazine.
• Developed a monthly e-Magazine for the film community, which offers reader-spreads, hyper-links, video, and page-turn capabilities.
• Managed almost 800 marketing jobs, including partner organization outreach, and in-kind sponsorship fulfillment.

2004 to 2005 -The Living Desert Zoo & Gardens, Palm Desert, CA, Marketing Department

DIRECTOR OF MARKETING AND PUBLIC RELATIONS

• In charge of advertising, public relations, special events, tradeshows, sponsorships and promotions, shuttle service and group sales.
• Achieved a 32% increase in Spring break attendance, the highest numbers in the zoo’s history, with the development and marketing of new events.
• Achieved a 54% increase in day attendance with the development of the Health, Fitness and Safety Fair and a 9% increase in day attendance with the launch of a holiday animal enrichment program.
• Secured over $100,000 in media sponsorships and promotions to underwrite the annual Howl-o-ween and WildLights holiday festivals.
• Developed new revenue sources with the launch of Behind-The-Scenes tours, online ticket sales, a cell phone-recycling program, plus developed a themed photo booth and food service revenue share programs.
• Repackaged existing exhibits and launched an integrated advertising campaign, achieving a noticeable rise in awareness.
• Expanded the press database and launched a nationwide PR campaign to publicize a live car auction fundraiser. The auction was a success. The rare Ford GT sold for $255,000, an incredible $105,000 over sticker.

1996 to 2003 - Oregon Coast Aquarium, Newport, OR, Marketing Department

SENIOR VICE PRESIDENT, MARKETING

• In charge of corporate identity, advertising, public relations, trade shows, events and promotions, including retail sales for three stores, group sales and facility rental business.
• Achieved the highest Memorial Day weekend attendance in the Aquarium’s history with the marketing launch of Great White Mystery in Passages of the Deep, a 200 ft. suspended acrylic tunnel through three ocean habitats.
• Successfully opened two new retail stores increasing revenue for the Aquarium, while achieving one of the highest averages per caps in the zoo/aquarium industry.
• Raised over one million dollars through corporate partnerships, co-op, in-kind and sponsorships to successfully underwrite costs for marketing new exhibits and events.

DIRECTOR, MARKETING

• Launched a cohesive marketing campaign for the Keiko exhibit, killer whale star of Free Willy, achieving the highest attendance the Aquarium has ever had with over 1.3 million visitors.
• Directed over 450 domestic and international press corps through Keiko’s move to Iceland, while maintaining positive press for the Aquarium valued over $1.5 million. Won two national press awards.
• Developed a state-of-the-art, award-winning website including live web cams, virtual 360 tours, trip planner, audio/video of exhibits, downloadable educational aids, press kit and digital photo dump, including generating online revenue from ticket sales, retail sales, membership sales, animal sponsorship sales and event sales.
• Supervised an external advertising agency, public relations firm, corporate identity designer, in-house creative and support staff.

1995 JanSport, Inc., Appleton, WI, Marketing Communications Department

VICE PRESIDENT
MARKETING COMMUNICATIONS & PUBLIC RELATIONS

• Responsible for direction of advertising, public relations, promotions, collateral, and trade shows, point of purchase and packaging.
• Strategic development of a cohesive corporate brand identification system maximizing communications dollars, by an additional 45%, through consistent brand messaging.
• Creation and execution of mass market imaging for the new WolfCreek label, including buyer presentations, enabling sub-brand product to successfully test in Shopko, Wal-Mart and Venture Stores.
•  Effective launch of an integrated marketing campaign to umbrella JanSport equipment, apparel and footwear divisions, increasing sell-through above initial projections.
• Initiate organizational communications tools to streamline efficiencies across a diverse product base.

1991 to 1994 LA Gear, Inc., Los Angeles, CA, Marketing Department

DIRECTOR, MARKETING SERVICES

• Interface with retail development and promotional agencies to effectively market new product launches, enhance value and drive sales.
• Coordinate strategic efforts of consumer broadcast, print and POP (point of purchase) for maximum sell through in‑store.

SENIOR MARKETING SERVICES MANAGER

• Implement product-marketing strategies and develop key client presentations to deliver measurable advertising value & results.
• Conduct weekly advertising departmental meetings to coordinate consumer and in-house agencies, merchandising and promotional activities.

CREATIVE SERVICES MANAGER

• Supervise the hire and organization of the print production and traffic departments.
• Responsible for vendor negotiations and budget supervision resulting in substantial savings of overall art and production costs.
• Manage a 15 to 20 person creative staff of full time and freelance employees.

1988 to 1991 Ogilvy & Mather Advertising, Los Angeles, CA, Creative Department

SENIOR TRAFFIC MANAGER

• Responsible for account management of diverse business units for numerous Microsoft high tech products.
• Develop key operational systems to service accounts and increase project accuracy over previous year's performance.
• Supervise and train assistant traffic managers.
• Design account management status report and weekly hot sheet to enhance agency productivity.

1987 to 1988 J. Walter Thompson Advertising, Los Angeles, CA, Creative Department

TRAFFIC MANAGER

• Implement visionary solutions to increase efficiencies of account and creative workflow.
• Develop an account management 3-bid estimating procedure resulting in 15% additional savings to clients.
• Manage traffic for diverse consumer product accounts in a fast-paced work environment.
• Practice excellent communications skills, while successfully bridging gaps between account executives and creative staff.
  

1986 to 1987 PRODUCTION MANAGER, Deulofeu\Wilson Advertising, Culver City, CA

1982 to 1986 PRODUCTION MANAGER, Fotographer Advertising, Los Angeles, CA

ACCOUNTS

3-D Bed & Bath, American Women in Radio & Television, Arrowhead, California Federal, Conroy's, deBeers, Del Taco, Film Independent, Frederick's of Hollywood, Genii Awards Show, Goodyear, Health & Tennis, Independent Spirit Awards, JanSport, Kings Hawaiian, LA Gear, Laureate Education, Los Angeles Film Festival, Los Angeles Zoo, Mattel, Mexicana Airlines, Microsoft Corporation, Oregon Coast Aquarium,
Spirit of Independence Awards, Sylvan Learning, The Living Desert Zoo & Gardens, Vons, WolfCreek

SUMMARY OF QUALIFICATIONS

• Over 10 years of senior management experience.
• Educational background in Advertising and Marketing Communications.
• Strong agency and client‑side marketing skills.
•  Budgeting and planning responsibilities.
• Excellent reputation throughout the industry.
• Strength in promotional and advertising agency management, retail management, trade show representation, and corporate press relations.
• Computer expertise on IBM and MAC.

CAUSE MARKETING AFFILIATIONS

American Women in Radio & Television, American Zoo and Aquarium Association, Alzheimer’s Association, The Breast Cancer Foundation, Film Independent, Himalayan Foundation, Los Angeles Foodbank, Make-A-Wish Foundation, PacifiCare Foundation, National Parks Foundation, World Wildlife Fund

PROFESSIONAL AFFILIATIONS

• 2008-10 Public Relations/Publicity Director, Board of Directors,
  American Women in Radio & Television Southern California
• 2006-10 Member, Film Independent
• 2008-09 Member, International Documentary Association
• 2005-06 Member, Desert Advertising Federation
• 2004-05 Indio Tourism Committee, Indio Chamber of Commerce
• 2000-03 Chair, Oregon Attractions Group
• 2002-03 Vice President, Board of Directors, Oregon Coast Visitors Association
• 2000-03 Publications Committee, Oregon Tourism Commission
• 1997-03 Member, Public Relations Society of America

AWARDS

• 2009 BELL Award, American Women in Radio & Television
• 2006 Gold ADDY, Advertising Federation, The Living Desert
• 2006 Silver ADDY, Advertising Federation, The Living Desert
• 2001 Open Directory Cool Site Award, Netscape, Oregon Coast Aquarium
• 2000 5 Stars Travel Site Award, RealAdevntures.com, Oregon Coast Aquarium
• 2000 Top 10 Best Cams in the World, CamVista.com, Oregon Coast Aquarium
• 2000 Leith Abbott Grand Floral Parade, Portland Rose Festival, OCA
• 1999 Silver Anvil, Public Relations Society of America, Oregon Coast Aquarium
• 1999 Creativity in Public Relations Award, Oregon Coast Aquarium
• 1998 Top 5% Website Award, Lycos, Oregon Coast Aquarium
• 1997 Award of Excellence, Parenting Publications of America, OCA
• 1995 Buyers Friendly Booth Award, Supershow, JanSport
• 1994 Point of Purchase Advertising Industry (POPAI) Award, LA Gear
• 1989 M.V.P. Award, Ogilvy & Mather

EDUCATIONAL BACKGROUND

Brigham Young University, Provo, Utah
Graduate School, 1983. Marketing telecommunications.

Bachelor of Arts, 1981. Advertising communications.

REFERENCES
Available upon request.